Employer Branding Strategy
In today’s working environment, strong employer branding is the key to sustainable success in talent management. Companies must communicate their culture, values and benefits to their target groups via all channels in order to be consistently perceived by the desired candidates as the top-notch employer in their industry.
Thus, employer branding affects the entire life cycle of an employee. This applies to the very first points of contact of a potential candidate with the company up to onboarding, the Recruitment process, the Talent Relationship Management and quitting the company.
A successful employer branding strategy is also a basic prerequisite for ensuring the constant availability of high-quality talent in highly competitive industries such as the life sciences sector.